How to reassure the customer journey
and improve your product placement
Have you ever thought about using Xovis data for more than just counting and tracking? For example, for advanced in-store analytics, to optimize the effectiveness of your product placement or to find out how people move around in your store and how much time they spend in a certain area even.
In the age of the customer, gaining insights into data like this is of great value for any retail professional. By finding out about the most frequented spots in your store and visualizing your customer’s behavior engagement can be increased. It is possible to find the best place to expose products and increase the effect of advertising. Increased business performance results out of an improved shop arrangement; it is possible to verify the people flow in a physical retail business based on real-time data and manage the instore experience accordingly.
Improved instore experiences are based on advanced in-store analytics. This sounds complicated but in fact it is not; functionalities needed for an improved set up of and an optimized product exposure are already part of the Xovis Sensor System.