In an era of rapidly changing consumer behavior, retailers are left applying traditional forms of analysis to a new set of realities. Therefore retailers need a new set of tools to capture this complexity.
Xovis Gold Partner SenSource measures engagement with different areas of the retail space to classify visitor intent. SenSource managed to measure true conversion by classifying true selling opportunities. The case study illustrates how a richer and more dynamic picture of store visits empowers Retailers to analyze the customer journey. Find out how exactly SenSources managed to meet the variety of customer needs and download the full case study from the "Download" section.