Improving safety and store performance
Let's face the music: we do not know as much as we would like about how to protect people from COVID-19 exposure. Despite best efforts from experts, scientists, and public health organizations and measures taken by family members and friends, the fact remains that so far, all we can do to minimize the spread is washing our hands, keeping our distance from each other and when that is not possible, wearing a mask.
While many of the questions that have arisen out of "life in the time of Corona" are rooted in weighing risks and sidestepping uncertainty, technology can help us take the next steps forward with confidence. Xovis has long been an innovator in the world of technology and met the COVID-19 challenge at the ready – with applying our technology to new use cases and rapidly developing new features. Many first-time customers of Xovis now invest in our technology to manage the safety requirements but how do they leverage their investment for long-term added value?
To answer this pressing question and related points, Xovis held a Retail Webinar on August 26, 2020. If you want to know more about how our technology helps retailers to manage the pandemic and create value in the long run, please read on. You can also learn more in our video of the webinar highlights.
Create a safe environment by managing store occupancy
During this time of ever-evolving rules and guidelines, Xovis integrators have focused on occupancy management by adapting to current regulations and helping public places or retailers make their patrons and staff feel safe. Green for go inside, red for stop and wait. Simple and efficient is the name of the game if you want to know that your local store is efficiently limiting visitor numbers to curtail contagion risks. Even restrooms have become a key installation point for 3D sensors to avoid overcrowding and ensure regular cleaning cycles.
Enable physical distancing by understanding people flow
For the airport industry, Xovis came up with physical distancing solutions currently implemented by some of the biggest airports in the world, such as Dallas/Fort Worth International Airport and Paris' Charles de Gaulle Airport. These airports cover large areas with Xovis sensors and use the solution to identify spots with high contagion risk to adjust space planning. Also, facilities like stadiums and public venues use Xovis technology to tell operators how people move through the facility. With this information at hand, building managers and commercial real estate operators can plan for new or consistently improved social distancing and safety protocols to be put into practice.
Ensure face mask compliance with automated detection
By making use of artificial intelligence, we have developed another feature to help public places stay safe. Our sensor can now accurately identify if a person is wearing a mask or not. This data can be key as efforts to continue reopening or returning to "normal" are in place. Large grocery retailers trust in our technology to help them enforce face mask requirements. While total safety cannot be promised, it should also not be compromised – and these are tools we can use to best ensure that individuals are safe.
With Xovis 3D sensors and innovative new features, Xovis and their partners close the occupancy and safety concern gaps. With that assurance, those of us returning to work, our neighborhood coffee shop, our favorite sport, or even the school cafeteria, can have peace of mind doing so. As we settle into the “new normal,” it is important to highlight how our technology can help support customers and improve the bottom line as well. With versatile AI-powered Xovis devices, such installations can be used in the future for additional KPIs, people flow optimization, and an overall improved customer experience.
Bring your bottom line back to "normal"
Improve store performance by making data-driven decisions
For retailers, optimizing store performance has always been a hot topic. Now, it has jumped from the frying pan into the fire: managing a large network of stores was already complicated before COVID-19. Now, as customers spend less on discretionary goods, refrain from entering stores or switch to ecommerce, retail managers need to make even tougher decisions.
Conversions and ATVs (average transaction values) are up in many stores. But because of significantly lower visitor numbers, sales have still decreased dramatically; many stores cannot turn a profit anymore. Yet the right measures are not always the obvious ones. Increasing marketing efforts or staff in the right location will boost sales and customer satisfaction whereas in other places, cutting costs or even consolidating outlets might be required to refocus and profit from the core.
Our sensors provide the data-driven basis needed to understand visitor numbers, peak traffic times and conversion rates and our integrators' analytics help you decide how to implement the results. This means you can better identify not only where but also why certain stores perform better than others, helping you to allocate your resources and make well-informed decisions.
Increase customer satisfaction by knowing your customers better
The famous expression "do not bite the hand that feeds you" can be interpreted as "know the hand that pays you" in the retail sector. Xovis 3D sensors have AI features that allow you to gather indicative (albeit anonymous) information about your customers – beginning with whether someone is male or female, whether they count as a single buyer or belong to a group, all the way to what they are looking at. These AI features can be particularly useful in gathering feedback on which merchandising or visual advertising is of most interest to your customers or what may be getting overlooked on the shop floor.
Furthermore, the in-store customer journey provides additional insights to analyze customer behavior. Trips to the store have become more strategic, planned and focused than ever before. People visit stores less frequently, but the ones who do show up to shop tend to spend more. Retailers ask themselves questions like:
- How have customer behaviors changed?
- Will their new behaviors be sustainable?
- What does the customer really need?
- Are customers driven by safety, comfort, value, or some combination of all three?
Having insights into how these customers act within the store is crucial for retail to be able to stock and staff better. Analyzing the checkout line and shopper behavior also brings about a better organized and more desirable store as safety becomes a major concern for shoppers, staff and business owners.
Over 90 airports and thousands of retailers from large shopping centers to small boutiques trust in Xovis technology. With over 130,000 sensors in the field, Xovis is the global leader in 3D people counting technology. Xovis and their partners remain active in pursuing best-practice solutions for retail even when best-case scenarios are not in sight. Team up with our 3D sensors today.