Accurate footfall counting at bike company
About Bike & Outdoor Company
Founded in 1999, Bike & Outdoor Company GmbH & Co. KG is a modern multichannel bicycle retailer with an extensive range of bicycles, bicycle accessories, and bicycle clothing. Currently, Bike & Outdoor Company GmbH & Co. KG operates 40 B.O.C. and Bikemax stores as well as the online store boc24.de.
About IMAS Group
IMAS Group has been helping and supporting shopping center operators, retail stores, airports, public institutions, trade shows, and events to collect and understand valuable information about visitors and customers for over 30 years. People counters, footfall traffic, ERP systems, or other sources of information gathering systems provide the data, which is then analyzed and presented in the IMAS Web-based Management Software Xperio. Customer data can be easily integrated with customer analysis and visualization systems and remains 100% compliant with GDPR.
Challenge
Supported by experienced Xovis partner IMAS, the Bike & Outdoor Company (B.O.C.) aims to improve customer service at its 23 brick-and-mortar stores in Germany. High precision footfall counting is key to achieving this goal.
Solution
B.O.C. has opted for the deployment of Xovis 3D people counting and tracking sensors due to IMAS’ track record of successful retail analytics projects, analyzing and visualizing the data from Xovis. IMAS provides B.O.C with KPIs that serve as a basis to smooth various processes that affect customer service quality and ultimately customer satisfaction.
Benefits
Bike and Outdoor Company chose Xovis sensors for all 23 of their stores. Together with IMAS, the technology enables B.O.C. to better serve its customers. To understand what a great shop experience for the customer is based on, download the full case study below.
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