Accurate footfall counting at bike company

15/06/2021

Case studies, Retail

10 min

Xovis partner IMAS helps the Bike & Outdoor Company optimize customer service based on real-time people counting

Founded in 1999, Bike & Outdoor Company GmbH & Co. KG is a modern multichannel bicycle retailer with an extensive range of bicycles, bicycle accessories, and bicycle clothing. Currently, Bike & Outdoor Company GmbH & Co. KG operates 40 B.O.C. and Bikemax stores as well as the online store boc24.de.

IMAS Group has been helping and supporting shopping center operators, retail stores, airports, public institutions, trade shows, and events to collect and understand valuable information about visitors and customers for over 30 years. People counters, footfall traffic, ERP systems, or other sources of information gathering systems provide the data, which is then analyzed and presented in the IMAS Web-based Management Software Xperio. Customer data can be easily integrated with customer analysis and visualization systems and remains 100% compliant with GDPR.

Supported by experienced Xovis partner IMAS, the Bike & Outdoor Company (B.O.C.) aims to improve customer service at its 23 brick-and-mortar stores in Germany. High precision footfall counting is key to achieving this goal.

B.O.C. has opted for the deployment of Xovis 3D people counting and tracking sensors due to IMAS’ track record of successful retail analytics projects, analyzing and visualizing the data from Xovis. IMAS provides B.O.C with KPIs that serve as a basis to smooth various processes that affect customer service quality and ultimately customer satisfaction.

Bike and Outdoor Company chose Xovis sensors for all 23 of their stores. Together with IMAS, the technology enables B.O.C. to better serve its customers. To understand what a great shop experience for the customer is based on, download the full case study below.

Are you interested in Xovis technology and our solutions?

Solutions for people flow

Our effective and tailored solutions keep track of people flow. From passengers at airport terminals to train platforms and from visitors at shopping malls to smart buildings, we enhance a smooth and safe journey.

Airport

Optimize passenger flow and make real-time queue management in airports controllable and predictable.

Learn more

Retail

Understand customers by analyzing flow. Improve store performance and enhance customer journeys.

Learn more

Transportation

Automatic passenger counting to keep track of all passengers accurately and improve operations.

Learn more

Case studies, Transportation

Eurostar: Traveling fast and relaxed thanks to passenger flow management

Read more
Case studies, Retail

Improve category merchandising based on shopper behavior

Read more
Case studies, Retail

How to identify hot spots at shopping malls?

Read more
Case studies, Retail

Retail Customer Journey Analysis

Read more
Case studies, Retail

O2 puts the customer first during optimization

Read more
Case studies, Retail

Visitor flow management in a gothic cathedral museum

Read more