O2 is a global brand name of Telefónica, the telecommunications company operating in Europe and Latin America, since 2002, originated as a collection of worldwide telecommunications companies. In recent years, Telefónica has continued to renew itself by commoditizing fiber, deploying new 5G networks, phasing out copper, diversifying the business model, and creating new technology companies in areas such as IoT, Big data, Cloud, cybersecurity, or new infrastructures.
Pygmalios is awarded & trusted in-store analytics solution with many proven business cases. Thanks to multiple sensors and AI algorithms, they evaluate and analyze complex physical customer journey or customers’ behavior in physical stores. With a cloud-based application, Pygmalios provides not only the trajectories, zones visits and dwell time but also street passers-by, visitors profiling, demographics, zones performance in combination with buying data, and actionable business insights.
From a high-level perspective Pygmalios helps to optimize store operations, sales funnel efficiency, staff planning, service quality, and more for the most prominent retail brands in the grocery, telco, retail banking, and fashion industry.
O2 intends to maximize the conversion and measure the optimal time of interactions between customers and sales, to improve sales efficiency. O2 needs to know how to improve the staffing and customer moving patterns in the store.
By accurately measuring and analyzing customer movement, Pygmalios identified the key insights that affect the customer experience. Find out how what challenges were met to increase sales efficiency and download the whole case study below.
Solutions for people flow
Our effective and tailored solutions keep track of people flow. From passengers at airport terminals to train platforms and from visitors at shopping malls to smart buildings, we enhance a smooth and safe journey.