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    3. In-store analytics retail: O2 Handy Shops

    In-store analytics retail: O2 Handy Shops

    Story-STORE-Pygmalios-and-Xovis-for-O2
    06/04/2022
    Case studies, Retail
    2 min
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    Xovis and Pygmalios joined forces to deliver an in-store analytics retail solution for British telecommunications firm O2, which wanted to better understand customer and staff behavior at more than 200 stores. With the help of 3D sensors, O2 could maintain excellent customer service, improve the customer journey and optimize its workforce. 

    The in-store analytics solution accurately measures customer behavior and turns data into actionable business insights. By measuring the optimal interaction time between customers and salespeople, O2 can deploy staff more efficiently, maximizing the sales funnel efficiency at physical stores.  

    Learn more about how new ways of working with customers and staff gave O2 an edge in: 

    • optimizing staff allocation 
    • improving marketing campaigns 
    • identifying hot and cold spots in stores 

    Downloads

    • Xovis case study O2 and Pygmalios (362 KB)

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