Retail Customer Journey Analysis
About SenSource
SenSource began offering sensors for industry applications such as motion detectors and part counters in 2002. People counting sensors became a niche product as customers became more data-focused, trying to quantify the success of their business operations. Since, SenSource has become a leader in the industry, providing people counting technologies nationwide to companies such as Disney World, Sephora, Harbor Freight Tools, The National 9/11 Memorial Museum, and the Columbus Metropolitan Library System.
Challenge
In an era of rapidly changing consumer behavior, retailers are left applying traditional forms of analysis to a new set of realities. The retail industry therefore requires a new set of tools to capture this complexity. A retail customer journey analysis, which tracks how customers behave in a physical store, is essential. Live data analytics allows for actionable insights to increase conversions.
Solution
Xovis Gold Partner SenSource measures engagement with different areas of the retail space to classify visitor intent. SenSource managed to measure true conversion by classifying true selling opportunities. The case study illustrates how a comprehensive and more dynamic picture of store visits empowers Retailers to analyze the customer journey.
Benefits
By providing a richer and more dynamic picture of store visits this solution can provide a clearer picture of true conversion by identifying purchase points, quantifying local demand, or optimizing product positioning. Find out how exactly SenSources managed to meet the variety of customer needs and download the full case study below.
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