Retail Customer Journey Analysis
About SenSource
SenSource began offering sensors for industry applications such as motion detectors and part counters in 2002. People counting sensors became a niche product as customers became more data-focused, trying to quantify the success of their business operations. Since, SenSource has become a leader in the industry, providing people counting technologies nationwide to companies such as Disney World, Sephora, Harbor Freight Tools, The National 9/11 Memorial Museum, and the Columbus Metropolitan Library System.
Challenge
In an era of rapidly changing consumer behavior, retailers are left applying traditional forms of analysis to a new set of realities. The retail industry therefore requires a new set of tools to capture this complexity. A retail customer journey analysis, which tracks how customers behave in a physical store, is essential. Live data analytics allows for actionable insights to increase conversions.
Solution
Xovis Gold Partner SenSource measures engagement with different areas of the retail space to classify visitor intent. SenSource managed to measure true conversion by classifying true selling opportunities. The case study illustrates how a comprehensive and more dynamic picture of store visits empowers Retailers to analyze the customer journey.
Benefits
By providing a richer and more dynamic picture of store visits this solution can provide a clearer picture of true conversion by identifying purchase points, quantifying local demand, or optimizing product positioning. Find out how exactly SenSources managed to meet the variety of customer needs and download the full case study below.
Connect with us today
Are you interested in Xovis technology and our solutions?
Solutions for people flow
Our effective and tailored solutions keep track of people flow. From passengers at airport terminals to train platforms and from visitors at shopping malls to smart buildings, we enhance a smooth and safe journey.
Case studies, RetailHow to identify hot spots at shopping malls?
Case studies, RetailAccurate footfall counting at bike company
Case studies, RetailFurniture provider measures passers-by
Case studies, RetailViewing visitor flow at historical sites
Case studies, RetailImprove category merchandising based on shopper behavior
Case studies, RetailLarge area tracking to boost sales
Case studies, RetailO2 puts the customer first during optimization