Sophisticated 3D sensors from Xovis can accurately track consumer movements through brick-and-mortar locations, delivering KPIs that enable retail customer journey analysis opportunities and other actionable insights. Engagement with different areas of the retail space can be measured, providing retailers with data they can use to establish online KPIs that increase conversion rates by identifying the best opportunities for sales.
This case study illustrates how a comprehensive and more dynamic picture of store visits empowers retailers to analyze the customer journey and:
- classify visitors' intentions
- identify and meet their needs
- measure engagement
- optimize staff