For fine-tuned counts, our sensors identify gender expressions and allow you to identify male and female target groups.
Cover a large area, including those with low mounting heights.
Target group definition is nothing new – in fact, it is a well-established discipline for customer service, advertising, space layout, etc. Correct identification of the audience affects the planning, creation and implementation of all activities. Inaccurate systems or even manual identification can lead to errors.
So far collected data included all people counts, but no information was captured on the proportion of male and female customers/visitors
Unfiltered data fed into an analytics tool leads to obscure results and the conclusions drawn are based mostly on assumptions rather than facts
Activities are planned by guesswork, using additional expensive systems or inaccurate manual identification of female/male target groups
Xovis sensors now allow you to identify male and female target groups. Benefit from all existing functions and add value simply by installing the gender statistics* plugin.
*Statement regarding the term gender: Xovis respects and embraces all dimensions of diversity, including gender identity anywhere along or beyond the spectrum of gender expression. For technical reasons, the algorithm in the Xovis Gender Statistics feature recognizes only easily discernible, visual indications when determining whether a person is more likely to be female or male. A reliable detection of the biological sex of a person is neither possible nor intended. We intend no disrespect to the gender with which a person identifies. The counts are merely a statistical measurement of a large number of people.