When calculating conversion rates, the correct number of customers gets misrepresented because of people buying in groups. Group Counting attributes transactions to the number of buying units only. A lot of mall owners, renting companies and big retailers measure the performance of their tenants and divisions using conversion rates and similar KPIs.
This feature is showcased as a world's first at this year's NRF at booth 749!
The amount of sales actions or return gets divided by the number of customers. While sales numbers are easily derived from accounting, the correct number of customers gets diluted because of customers buying in groups. Group Counting is the answer to this problem. Instead of counting people individually, AI-enabled Xovis PC2R and PC2S sensors now allow additionally counting groups such as families, couples, tourist groups, and many other combinations. Report more true-to-reality KPIs by counting the correct number of buying units using Xovis Group Counting.