Customer counting and zone information: staff levels and layout optimization
Challenge
Determining when staff should be customer-facing or engaged in other tasks is essential for cost-conscious retailers, more of which are looking for solutions that provide real-time and historical KPIs about the:
- Determining building occupancy rates in real-time
- Most and least busy periods for in-store traffic, passersby and sales
- Relationship between conversion rates and potential
in-store customers - Optimal store layout for promoting sales and limiting
resource overload
Solution
Digitizing brick-and-mortar stores to generate KPIs about traffic levels, demographics, queueing structures and dwell time takes the costly guesswork out of best utilizing limited staff and space resources. Market solutions can help retailers:
- Increase efficiency by indicating available meeting rooms and workspaces
- Identify customers, their gender and whether they are within a group
- Count customer entry and exit with 99% accuracy, excluding those
just “peeking” - Make changes to store and window displays based on passersby
conversion data - Adjust staff level and positioning to optimize peak-and-valley shopping trends
Benefits
Understanding store activity based on measured KPIs is a tried and tested people
counting solution that:
- Better understanding of passenger demographics
- Limits the guesswork associated with the timing of changes in
customer traffic - Increases efficiency by adapting opening hours and staff utilization to
store trends - Improve store layout based on success rate
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Solutions for smart buildings
Accurate data about how people flow in, out, and around your building enables efficient building and business management. Find out more.
