• Solutions
    • Airport
    • Retail
    • Transportation
    • Museum
    • Building management
  • Technology
    • Sensors
    • Airport software
  • Insights
  • Partnering
    • Xovis HUB - partner platform
    • Become a partner
  • About
    • Company
    • Blog
    • Careers
    • Events
    • Press/Media
  • Contact us
    Contact us
    1. Home
    2. Insights
    3. Customer counting and zone information: staff levels and layout optimization

    Customer counting and zone information: staff levels and layout optimization

    15/12/2022
    Use cases, Retail
    1 min
    Share

    What is the optimal staff allocation and layout for a retail store? The answer depends on what your customers respond to in terms of engagement and product positioning. Those can be moving targets that change daily or even minute-by-minute. Measuring conversion and capture rates in real-time is a great starting point for brick-and-mortar retailers, but a practice that, to be truly effective, requires a degree of accuracy that often exceeds the capacity of most manual solutions.   

     

    Challenge

    Determining when staff should be customer-facing or engaged in other tasks is essential for cost-conscious retailers, more of which are looking for solutions that provide real-time and historical KPIs about the:

    • Determining building occupancy rates in real-time
    • Most and least busy periods for in-store traffic, passersby and sales
    • Relationship between conversion rates and potential
      in-store customers
    • Optimal store layout for promoting sales and limiting
      resource overload


    Solution

    Digitizing brick-and-mortar stores to generate KPIs about traffic levels, demographics, queueing structures and dwell time takes the costly guesswork out of best utilizing limited staff and space resources. Market solutions can help retailers:

    • Increase efficiency by indicating available meeting rooms and workspaces
    • Identify customers, their gender and whether they are within a group
    • Count customer entry and exit with 99% accuracy, excluding those
      just “peeking”
    • Make changes to store and window displays based on passersby
      conversion data
    • Adjust staff level and positioning to optimize peak-and-valley shopping trends


    Benefits

    Understanding store activity based on measured KPIs is a tried and tested people
    counting solution that:

    • Better understanding of passenger demographics 
    • Limits the guesswork associated with the timing of changes in
      customer traffic
    • Increases efficiency by adapting opening hours and staff utilization to
      store trends
    • Improve store layout based on success rate

    Access a free Use Case PDF version now!

    Download

     

    Solutions for smart buildings

    Accurate data about how people flow in, out, and around your building enables efficient building and business management. Find out more.

     

    Smart buildings

    An efficient people flow management solution leads to more satisfied tenants and visitors who take away a positive impression of your building. 

    Learn more
    HQ Switzerland

    Xovis AG

    Industriestrasse 1
    3052 Zollikofen
    Switzerland

    +41 32 342 04 70
    Contact us

    Boston

    Xovis USA Inc.

    14 Arrow Street, Suite 11
    Cambridge, MA 02138
    United States of America

    +1 (617) 648-7199
    Contact us

    Follow us
    • Youtube
    • LinkedIn
    • Twitter
    • © 2023 Xovis AG
    • GTC
    • Imprint
    • Data Privacy
    • Quality & Compliance
    © 2023 Xovis AG