How to identify hot spots at shopping malls?
About MEC Center Management
In the retail industry, MEC is the performance center that offers consulting and services coordinated down to the last detail for the planning, management, and optimization of all types of retail properties. Founded in 2011, MEC is a joint venture of METRO and ECE that combines agility, results-driven efficiency with all of the skills needed to achieve top performance. The company began as a specialist in retail parks and hybrid malls and has continuously improved its expertise in the field.
About IMAS Group
IMAS Group has been helping and supporting shopping center operators, retail stores, airports, public institutions, trade shows, and events to collect and understand valuable information about visitors and customers for over 30 years. People counters, footfall traffic, ERP systems, or other sources of information gathering systems provide the data, which is then analyzed and presented in the IMAS Web-based Management Software Xperio. Customer data can be easily integrated with customer analysis and visualization systems and remains 100% compliant with GDPR.
Challenge
The management of a retail center must be able to track the number of people who are accessing a particular entry as well as classify children and adults.
Solution
Rental prices for stores within shopping malls may differ considerably, depending on the attractiveness of the various locations. Among other things, MEC Center Management uses data from Xovis 3D retail counting sensors to compare and evaluate rental prices at more than 50 shopping malls. See Xovis retail multisensor in action in the video.
Benefits
Via the Xperio platform of Xovis partner IMAS, the management is able to access the number of people and their dwell time in certain areas in real-time. In addition to accurate shopper counting and tracking, Xovis 3D Sensors also deliver insights regarding the footfall through specific entries, the percentage of adults vs. children, and the effectiveness of advertising campaigns. As a result, MEC Center Management has a tool at hand to identify hot spots, plan layout changes, and much more. For more insights, read the case study below.
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Our effective and tailored solutions keep track of people flow. From passengers at airport terminals to train platforms and from visitors at shopping malls to smart buildings, we enhance a smooth and safe journey.
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