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    3. Foot Traffic in Shopping Malls: Identifying Hot Spots

    Foot Traffic in Shopping Malls: Identifying Hot Spots

    Case-Study-STORE-How-to-identify-hot-spoty-at-shopping-malls
    31/01/2022
    Retail, Case studies
    1 min
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    A sensor-based solution that accurately monitors foot traffic in shopping malls—a combined effort from Xovis and partner IMAS—is being used by over 50 German shopping centers to understand consumer behavior better.

    Premise managers use Xovis' 3D sensors to accurately count how many people enter commercial centers and track customer journeys. When accessed through the IMAS Xperio platform, this objective data can be visualized as a heat map, easily providing decision-makers with valuable insights. 

    Analyzing foot traffic in shopping malls is essential for:  

    • Identifying the frequency of visits to different parts of the store 
    • Planning layout changes and optimizing product placement 
    • Setting fair rental prices based on occupancy data 

    Download now (see below).

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    • Xovis case study MEC shopping malls (582 KB)
    • Xovis Retail Brochure (3 MB)

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