Foot traffic in shopping malls: Identifying hot spots
Premise managers use Xovis' 3D sensors to accurately count how many people enter commercial centers and track customer journeys. When accessed through the IMAS Xperio platform, this objective data can be visualized as a heat map, easily providing decision-makers with valuable insights.
Analyzing foot traffic in shopping malls is essential for:
- Identifying the frequency of visits to different parts of the store
- Planning layout changes and optimizing product placement
- Setting fair rental prices based on occupancy data
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