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    3. Staff exclusion: reliable KPIs

    Staff exclusion: reliable KPIs

    28/04/2020
    Use cases, Smart buildings
    1 min
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    Long and short-term decision-making in the retail sector relies on key performance indicators (KPIs), which can help retailers, big and small, focus on adjustments that can maximize revenue and minimize operational costs. But what if conversion rates, one of the industry’s most vital KPIs, include non-visitors in counts? Staff, delivery people, and other regular non-visitors to a store can create an accuracy problem for the data supporting business decisions.   

     

    Challenge

    Differentiating between employees, product deliverers, and other non-customer visitors to brick-and-mortar stores is crucial for protecting the integrity of the data underlying KPIs. This is achieved by:

    • Excluding staff from in-store and storefront data capture efforts
    • Segmenting employees and other non-customers from
      KPI calculations


    Solution

    A small tag can effectively tell sensors to ignore the person in possession, ensuring the exclusion of non-visitors from counts. Data counts solely on customers and potential customers:

    • Improve precision of conversion rate calculations
    • Accurately gauge staff demand at different hours based on footfall data


    Benefits

    Understanding store activity based on measured KPIs is a tried and tested people Second-guessing the quality of data used in strategic decision-making is ineffective and can be maddening for management. Digitizing brick-and-more stores is essential for:

    • Optimizing employee allocation based on accurate sales and traffic KPIs
    • Establishing true conversion rates used to better analyze performance

    Access a free Use Case PDF version now!

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    Solutions for smart buildings

    Accurate data about how people flow in, out, and around your building enables efficient building and business management. Find out more.

     

    Smart buildings

    An efficient people flow management solution leads to more satisfied tenants and visitors who take away a positive impression of your building. 

    Learn more
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