Staff Management Solutions
Challenge
Improving conversion rates and expanding basket sizes depends mainly on ensuring customers get the attention they need. But determining the optimal visitor-to-staff ratio requires accurate data about the optimal length of customer interaction.
- To properly plan staff levels, retailers need to know:
- Interaction times with guests across different categories
- The in-store density profile at a given time
- If store layout supports or hinders optimal staff allocation
- The dynamics between customer and staff demographics
Solution
Staff management solutions must be able to track customers accurately along their shopping journeys. Store managers need real-time and historical KPIs to adjust staff allocation based on spontaneous opportunities and established trends.
- Market solutions can help retailers:
- Accurately distinguish between guests and non-guests, such as employees
- Deliver accurate data on interaction times at precise points of the customer journey
- Evaluate the impact of gender dynamics on conversion rates
- Plan staff scheduling based on historical in-store density trends
Benefits
Retailers using a robust data capture system can get accurate measurements of staff interactions at the most important in-store touchpoints. Such solutions help to:
- Increase customer satisfaction through higher service levels
- Manage staffing costs and optimize employee allocation
- Run A/B testing on employee allocations based on customer demographics
- Improve sales by matching service levels to changing customer demands
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Customer counting for retail
Determine customer patterns and characteristics, such as group and individual flow, gender and view directions. Communicate waiting times to floor staff. Analyze real-time occupancy data for safety and security and exclude staff from customer counts.
