Advertising is expensive. Testing is costly. And understanding engagement rates outside the digital space can be challenging. Accurate measurement of visitor engagement helps organizations assess the impact of their efforts—but how can they capture reliable data to support optimization? 

• Reliable, real-time measurements of engagement and focus 

• Reducing time and money spent on placement and layout testing 

• Moving away from “gut feeling” decisions about placement and layout 

Xovis sensors can be equipped with AI extensions that provide valuable insights, enabling organizations to reduce costs and improve performance. View Direction is one of the most popular extensions, as it helps businesses—from retailers to museums—assess the effectiveness of marketing, product placement, and layout strategies.

The PF-Series sensor goes a step further with Attention Metrics. Built on the View Direction extension, on-sensor Attention Metrics delivers detailed, real-time measurements of visitor engagement. It is a powerful new tool that supports dynamic in-store processes, such as retail marketing.  

• Sensors count visitors and track full in-store journey  

• AI extensions and Attention Metrics deliver actionable insights  

• Embedded solution with no additional expensive system required 

• Privacy-compliant data captured in accordance with rules of various jurisdictions