Comparison of Major Technologies in People Counting

18/08/2022

Guides, Retail, Transportation

1 min

People counting is a powerful tool for increasing customer, visitor, passenger, and tenant satisfaction – in short: all users of stores, museums, libraries, as well as public and commercial buildings. But which technology is right for you?

When it comes to people counting, several different technologies can be implemented to achieve the same result:

3D sensor-based solutions
Video-based like CCTV and facial recognition
Light-based like solution infrared and lidar
Wi-Fi and Bluetooth based solutions

However, these solutions differ significantly when it comes to: measurement accuracy, collecting additional information such as gender and viewing direction, integrating additional external data, and privacy.

Our comparison of major technologies provides a comprehensive overview of the advantages and disadvantages of the different solutions to support your decision-making process.

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People counting has the potential to increase visitor, customer, occupant, or passenger satisfaction, and therefore the overall success of your business.

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