Natuzzi Group is an Italian high-end furniture company from Apulia, Italy. As Italy's largest furniture house, Natuzzi designs produces, and markets sofas, armchairs, and living room accessories. Their Mediterranean-centered design has begun to draw inspiration from around the world while remaining at their core a minimalist, luxury brand.
In the early 2000s, Visionarea realized that counting and detecting visitors in commercial areas could improve retail development. Detection technologies and analysis tools would help monitor access, optimize the management of space, staff, in-store promotional campaigns and sales flows, improving customer experience and profitability. Counting, traffic monitoring, and occupancy management proved to be of great use in other sectors such as museums, events, offices, airports, and smart buildings.
Natuzzi has turned from a small workshop in Puglia into a leading international provider of premium furniture. To maintain customer satisfaction at a very high level, Natuzzi relies on precise footfall data as part of a store management solution. Naturally, layouts and display windows of furniture stores often change. Hence, Natuzzi needs a robust and accurate technology to count and track customer movements.
Based on stereo vision, Xovis 3D Sensors deliver high-quality people counting and tracking data that is not affected by layout changes, shadows, heat emissions, and other external influences.
System integrator and Xovis partner Visionarea has taken Natuzzi’s store management to the next level, integrating data from Xovis 3D Sensors and visualizing KPIs for both indoor and outdoor areas in the Visionarea cloud solution.
Read how the new and remotely accessible solution has increased counting accuracy and improved store management, available for you as a download below.