• Solutions
    • Airport
    • Retail
    • Transportation
    • Building Management
    • Museum
    • Live Event
    • Library
  • Technology
    • Sensors
    • Airport software
  • Insights
  • Partnering
    • Xovis HUB - partner platform
    • Become a partner
  • About
    • Company
    • Blog
    • Careers
    • Events
    • Press/Media
  • Support
    • Airport
    • Retail
    • Transportation
    • Others
  • Contact us
    Menu
    Contact us
    1. Home
    2. Insights
    3. Optimizing Ticketing Counter Areas
    Optimizing ticketing counter areas: people at counters, analytics overlay.
    Use cases, Airport

    Optimizing Ticketing Counter Areas

    Automation of ticketing operations in airports has created new passenger flow challenges extending from ticketing areas to other terminal touchpoints.
    Download Use Case

    Challenge

    Ticketing counter areas in airports may have less significance than before the rise of the smartphone, but humans still require human assistance for a host of issues that may arise in air travel. Knowing that a rush of passengers to ticketing counter areas can be sudden and emotionally charged, operators need the tools to avoid resource overload. Without an adequate system to respond to the demands of passengers—some of whom may already be contending with flight cancellations—operators risk:  

    • Icon

      Creating additional brand management challenges for airlines 

    • Icon

      Spillover from queuing around ticketing counter areas to other terminal spaces

    • Icon

      Disrupting other processes integral to terminal performance

    • BER airport case study infographic with terminal layout and passenger flow data.

      Reducing Security Wait Times by 10%

      To reduce wait times and control HR costs, Berlin Brandenburg Airport (BER) uses Xovis data for dynamic messaging and robust automated solutions.
      Read more

    Solution

    A Passenger Flow Management System (PFMS) can deliver real-time data that airport operators can use to mobilize staff and make layout adjustments.

    A robust, highly accurate PFMS can provide airport operators and airlines with KPIs:  

    • Icon

      Queue formation in unstructured spaces

    • Icon

      Occupancy rates around fixed counter spaces

    • Icon

      Flow routes from other terminal touchpoints to ticketing areas

    A man in business attire stands with crossed arms in a bright indoor space with columns.

    Reducing wait times and improving passenger throughput are top priorities at Carrasco International Airport. Reaching these goals with a fully managed service such as AERO fits well within our passenger experience and data-management strategies. We have been using Xovis’ on-premises solution for seven years, and upgrading to AERO is a smart move, thinking about the challenges of the coming years.

    Federico Cabrera Operations and Customer Experience Manager, Aeropuertos Uruguay

    Benefits

    Excessive queuing is directly linked to negative sentiments among airport visitors. Airlines and operators committed to improving the passenger experience and employee well-being can use a PFMS to help:

    • Icon

      Improve resource allocation without increasing operational costs 

    • Icon

      Limit staff-passenger friction in high-stress situations 

    • Icon

      Expand revenue-generation opportunities by limiting queuing time

    Download now

    Access a free Use Case PDF version now!

    Download


    Additional airport use cases

    An airport layout shows travelers moving through various checkpoints, including security, check-in, and baggage claim.
    • Expanding Airslide Revenue

      Measuring customers’ in-store dwell times can boost sales of higher margin products

    • Efficient Check-In Areas

      Accurate store traffic data helps retailers optimize layout and product placement

    • Time-Saving Ticketing Management

      Retailers can boost revenue by measuring in-store attention

    • Managing Airport Entryways

      Queuing up can become a costly friction point for brick-and-mortar retailers

    • Limiting Taxi Rank Clustering

      Understanding gender-specific shopping trends helps retailers optimize resources.

    • Use-Based Cleaning

      Smart Retail requires Smart Cleaning to enhance customer experience

    • Maintaining Lounge Service Levels

      Retailers need a robust queue management system to eliminate friction points

    • Improving Intra-Airport Transport

      Optimal staff and layout depend on real-time customer engagement data

    • Streamlining Security Checks

      Real-time KPIs help retailers optimize performance across all locations

    • Optimizing Passport Control

      Shopping habits change with company, aiding retailers in boosting sales

    • Airport Baggage Claim

      Real-time data prevents baggage claim disruptions

    Related Resources

    Access more Xovis success stories

    • Airport at dusk, showcasing its wavy roofline and illuminated terminal.
      Case studies, Airport

      Mengurangi Penantian Keamanan di Istanbul

      Bandara Internasional Istanbul Sabiha Gökçen (SAW) mengandalkan data dari Solusi Manajemen Arus Penumpang (PFMS) Xovis untuk mengoptimalkan pemanfaatan sumber daya.
      Read more
    • Passenger jets and a fuel truck are parked on an airport tarmac next to a grass field.
      Case studies, Airport

      Over USD 75000 Saved at Kansai International Airport

      Discover how NVT Phybridge significantly accelerates the efficient deployment process of 250 advanced Xovis sensors for enhanced performance
      Read more
    • Airport at dusk, showcasing its wavy roofline and illuminated terminal.
      Case studies, Airport

      Reducing Security Waits in Istanbul

      Istanbul Sabiha Gökçen International Airport (SAW) relies on data from Xovis' Passenger Flow Management Solution (PFMS) to optimize resource utilization.
      Read more
    View all case studies
    HQ Bern

    Xovis AG

    Industriestrasse 1
    3052 Zollikofen
    Switzerland
     

    +41 32 342 04 70
    Contact us

    Berlin

    Xovis Germany GmbH

    Ullsteinstraße 140
    12109 Berlin
    Germany
     

    +49 (0)30 41735545
    Contact us

    Boston

    Xovis USA Inc.

    14 Arrow Street, Suite 11
    Cambridge, MA 02138
    United States of America
     

    +1 (617) 648-7199
    Contact us

    Gurugram

    Xovis Technologies India Pvt. Ltd.

    Plot No 52, Udyog Vihar, Phase-VI, Sector-37
    122001 Gurugram
    India

    +91 124 4121600
    Contact us

    Follow us
    • Youtube
    • LinkedIn
    • Twitter
    • © 2026 Xovis AG
    • GTC
    • Imprint
    • Data Privacy
    • Quality & Compliance
    © 2026 Xovis AG