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    3. A New Category Manager: In-Store Analytics

    A New Category Manager: In-Store Analytics

    07/02/2023
    Use cases, Retail
    1 min
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    Retailers looking to support their category manager are turning to tech.

     

    Challenge

    Retailers know that positioning higher-margin products in high-visibility areas and second point of sales can increase awareness and profitability. But manual and less accurate in-store solutions struggle to deliver precise data on the three most important issues for making the most of in-store displays and category layout: 

    • Dwell time  
    • View direction  
    • Engagement rates 


    Solution

    Mapping customer journeys across in-store touchpoints is already considered best practice for hybrid retailers. Replacing resource-intensive solutions for optimizing categories and subcategories can be a quick win if the replacement can accurately:             

    • Differentiate between engaged shoppers and passersby    
    • Calculate conversion rates based on precise customer data    
    • Indicate opportunities for improving the visibility of category shelves     
    • Track customers' engagement with designated shelves    
    • Qualify and quantify category and subcategory dwell times


    Benefits

    Adding an automated solution to category management efforts can help retailers achieve maximum turnaround quicker. The result is:  

    • The acceleration of the trial-and-error process 
    • No additional labor costs associated with manual observation 
    • An expansion in basket sizes   
    • Effectively managing inventory cost based on actual consumer demand 
    • Improved capture rates in designated zones  

    Access a free Use Case PDF version now!

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    Customer counting for retail

    Determine customer patterns and characteristics, such as group and individual flow, gender and view directions. Communicate waiting times to floor staff. Analyze real-time occupancy data for safety and security and exclude staff from customer counts.

     

    Xovis Retail customer counting

    Retail

    Understand customers by analyzing flow. Improve store performance and enhance customer journeys.

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