Case studies, Retail

Foot Traffic in Shopping Malls: Identifying Hot Spots

A sensor-based solution from Xovis and IMAS, accurately tracking foot traffic, is used by over 50 German malls to better understand consumer behavior.

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Premise managers use Xovis' 3D sensors to accurately count how many people enter commercial centers and track customer journeys. When accessed through the IMAS Xperio platform, this objective data can be visualized as a heat map, easily providing decision-makers with valuable insights. Analyzing foot traffic in shopping malls is essential for:

Track visit frequency to store areas
Optimize layout and product placement
Set fair rental prices using occupancy data

A man with glasses and a plaid shirt smiles directly at the camera against a simple backdrop.

Exceptional service with quick responses and immediate support. Implementation was rapid and effective, and remote maintenance is a big advantage in comparison to other systems.

Dieter Henke Center Manager, MEC Center Management

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Foot Traffic in Shopping Malls: Identifying Hot Spots

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