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    3. Group shopping: the more, the merrier

    Group shopping: the more, the merrier

    28/04/2020
    Use cases, Smart buildings
    1 min
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    Do the shopping habits of an individual change when accompanied by a friend? What about when joined by a child or significant other? The answer is yes. Retailers want to know when a customer is alone or part of a group not only to ensure conversion rates reflect actual customer numbers, but also because group shopping presents stores with unique opportunities and challenges that can help boost revenue and strengthen brand loyalty.   

     

    Challenge

    Adjusting staff levels and in-store resources to group shopping trends can greatly increase conversion rates and basket sizes. But retailers need real-time solutions to:

    • Ensure conversion rates calculations based on actual visitors and not accompanying guests
    • Identify multi-person shopping opportunities with enough time to adjust sales strategies
    • Accurately determine the impact of group shopping on store perfor-mance KPIs  


    Solution

    Thanks to machine learning and artificial intelligence, determining whether shop-pers are flying solo or part of a group can be determined almost instantaneously with advanced people counting solutions. This is a valuable feature for retailers wanting to:

    • Better train and deploy staff to engage with group shoppers  
    • Measure store performance more precisely
    • Identify and respond to multi-person shopping trends


    Benefits

    When retailers and site managers can distinguish shopping groups clearly, they are better able to:

    • Increase sales by improving store layout and product placement 
    • Better match staff levels with traffic flow based on more accurate footfall and conversion rate data  
    • Reduce wait times by adjusting queueing parameters to accommodate groups
    • Create conversion rates that accurately reflect buying behaviors

    Access a free Use Case PDF version now!

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    Solutions for smart buildings

    Accurate data about how people flow in, out, and around your building enables efficient building and business management. Find out more.

     

    Smart buildings

    An efficient people flow management solution leads to more satisfied tenants and visitors who take away a positive impression of your building. 

    Learn more
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