Optimizing Staff and Layout with Customer Counting
Challenge
Determining when staff should be customer-facing or engaged in other tasks is essential for cost-conscious retailers, more of which are looking for solutions that provide real-time and historical KPIs about the:
Determining building occupancy rates in real-time
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Busiest and quietest times for traffic, passersby, and sales
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Conversion rates vs. potential in-store customers
Solution
Digitizing brick-and-mortar stores to generate KPIs about traffic levels, demographics, queueing structures and dwell time takes the costly guesswork out of best utilizing limited staff and space resources. Market solutions can help retailers:
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Indicate available meeting rooms and workspaces to increase efficiency
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Identify customers, gender, and group status
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Count customer entry/exit with 99% accuracy, excluding "peekers"
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Modify store and window displays based on passersby conversion data
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Adjust staff to optimize peak-and-valley shopping trends
The system offers flexibility and incorporates mixed technologies tailored to the appropriate solution, delivering accurate and reliable counts that can be utilized for further analyses.
Benefits
Understanding store activity based on measured KPIs is a tried and tested people counting solution that:
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Better understanding of passenger demographics
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Reduces guesswork in timing customer traffic changes
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Boosts efficiency by adjusting hours and staff to store trends
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Improve store layout based on success rate
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