Optimizing Staff and Layout with Customer Counting

Challenge

Determining when staff should be customer-facing or engaged in other tasks is essential for cost-conscious retailers, more of which are looking for solutions that provide real-time and historical KPIs about the:

Determining building occupancy rates in real-time
Busiest and quietest times for traffic, passersby, and sales
Conversion rates vs. potential in-store customers

Luxury Furniture and Retail People Counting Accuracy

When Italy's Natuzzi, a global leader in premium furniture, needed an accurate people counting system, they turned to Xovis and partner Visionarea.

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Solution

Digitizing brick-and-mortar stores to generate KPIs about traffic levels, demographics, queueing structures and dwell time takes the costly guesswork out of best utilizing limited staff and space resources. Market solutions can help retailers:

Indicate available meeting rooms and workspaces to increase efficiency
Identify customers, gender, and group status
Count customer entry/exit with 99% accuracy, excluding "peekers"
Modify store and window displays based on passersby conversion data
Adjust staff to optimize peak-and-valley shopping trends

A man with glasses and a beard wears a dark coat, standing outdoors with a neutral expression.

The system offers flexibility and incorporates mixed technologies tailored to the appropriate solution, delivering accurate and reliable counts that can be utilized for further analyses.

Henning Schorling Head of IT, B.O.C. GmbH & Co. KG

Benefits

Understanding store activity based on measured KPIs is a tried and tested people counting solution that:

Better understanding of passenger demographics
Reduces guesswork in timing customer traffic changes
Boosts efficiency by adjusting hours and staff to store trends
Improve store layout based on success rate

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A dynamic retail complex features supermarkets, clothing stores, and transport hubs with bustling activity.

Frictionless Checkout

Automation helps balance customer flow and prevent loss at self-service zones
Measure Customer Engagement

Measuring customers’ in-store dwell times can boost sales of higher margin products
Improving Store Layout

Accurate store traffic data helps retailers optimize layout and product placement
View Direction

Retailers can boost revenue by measuring in-store attention
Customer Counting

Optimal staff and layout depend on real-time customer engagement data
Optimizing Product Positioning / Assortment

Retailers looking to support their category manager are turning to tech
Real-Time Waiting Analytics

Retailers need a robust queue management system to eliminate friction points
Preventing Queue Formation

Queuing up can become a costly friction point for brick-and-mortar retailers
Expanding Sales with Demographic Data

Understanding gender-specific shopping trends helps retailers optimize resources.
Customer Centric Staff Allocation

Retailers need a robust queue management system to eliminate friction points
Staff Exclusion and Sales Performance

Real-time KPIs help retailers optimize performance across all locations
Use-Based Cleaning

Smart Retail requires Smart Cleaning to enhance customer experience
Group Shopping Analytics

Shopping habits change with company, aiding retailers in boosting sales
Window Shopping Analytics

Tracking capture rates from window shoppers can boost store performance

Optimizing Staff and Layout with Customer Counting

Luxury Furniture and Retail People Counting Accuracy

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Paid Attention: View Direction in Retail

Group Shopping: The More, The Merrier

A New Category Manager: In-Store Analytics