Group Shopping: The More, The Merrier
Challenge
Adjusting staff levels and in-store resources to group shopping trends can greatly increase conversion rates and basket sizes. But retailers need real-time solutions to:
Ensure conversion rates calculations based on actual visitors and not accompanying guests
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Identify multi-person shopping opportunities with enough time to adjust sales strategies
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Accurately determine the impact of group shopping on store perfor-mance KPIs
Solution
Thanks to machine learning and artificial intelligence, determining whether shop-pers are flying solo or part of a group can be determined almost instantaneously with advanced people counting solutions. This is a valuable feature for retailers wanting to:
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Better train and deploy staff to engage with group shoppers
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Measure store performance more precisely
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Identify and respond to multi-person shopping trends
Xovis' 3D sensors offer brick-and-mortar stores a competitive edge by hastening the trial-and-error process for improved decisions and higher revenue.
Benefits
When retailers and site managers can distinguish shopping groups clearly, they are better able to:
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Increase sales by improving store layout and product placement
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Better match staff levels with accurate footfall and conversion data
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Reduce wait times by adjusting queue parameters for groups
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Create conversion rates that accurately reflect buying behaviors
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