Group Shopping: The More, The Merrier
Challenge
Adjusting staff levels and in-store resources to group shopping trends can greatly increase conversion rates and basket sizes. But retailers need real-time solutions to:
Ensure conversion rates calculations based on actual visitors and not accompanying guests
-
Identify multi-person shopping opportunities with enough time to adjust sales strategies
-
Accurately determine the impact of group shopping on store perfor-mance KPIs
Mykita Stores Count on More Eyes To Boost Sales
Solution
Thanks to machine learning and artificial intelligence, determining whether shop-pers are flying solo or part of a group can be determined almost instantaneously with advanced people counting solutions. This is a valuable feature for retailers wanting to:
-
Better train and deploy staff to engage with group shoppers
-
Measure store performance more precisely
-
Identify and respond to multi-person shopping trends
Xovis' 3D sensors offer brick-and-mortar stores a competitive edge by hastening the trial-and-error process for improved decisions and higher revenue.
Benefits
When retailers and site managers can distinguish shopping groups clearly, they are better able to:
-
Increase sales by improving store layout and product placement
-
Better match staff levels with accurate footfall and conversion data
-
Reduce wait times by adjusting queue parameters for groups
-
Create conversion rates that accurately reflect buying behaviors
Download now
Access a free Use Case PDF version now!
Additional retail use cases
-
Frictionless Checkout
Automation helps balance customer flow and prevent loss at self-service zones
-
Measure Customer Engagement
Measuring customers’ in-store dwell times can boost sales of higher margin products
-
Improving Store Layout
Accurate store traffic data helps retailers optimize layout and product placement
-
View Direction
Retailers can boost revenue by measuring in-store attention
-
Customer Counting
Optimal staff and layout depend on real-time customer engagement data
-
Optimizing Product Positioning / Assortment
Retailers looking to support their category manager are turning to tech
-
Real-Time Waiting Analytics
Retailers need a robust queue management system to eliminate friction points
-
Preventing Queue Formation
Queuing up can become a costly friction point for brick-and-mortar retailers
-
Expanding Sales with Demographic Data
Understanding gender-specific shopping trends helps retailers optimize resources.
-
Customer Centric Staff Allocation
Retailers need a robust queue management system to eliminate friction points
-
Staff Exclusion and Sales Performance
Real-time KPIs help retailers optimize performance across all locations
-
Use-Based Cleaning
Smart Retail requires Smart Cleaning to enhance customer experience
-
Group Shopping Analytics
Shopping habits change with company, aiding retailers in boosting sales
-
Window Shopping Analytics
Tracking capture rates from window shoppers can boost store performance
Use cases, RetailPaid Attention: View Direction in Retail
Use cases, Smart buildingsElevator Operating Costs: Efficient Stops
Use cases, RetailOptimizing Staff and Layout with Customer Counting