Journey Mapping with Origin Destination Insights
Challenge
The primary objective of public transportation is to move passengers safely and conveniently between Point A and Point B. The considerations involved in achieving this objective are numerous and complex. Among the most important is a simple question: Where are Point A and Point B?
On routes with a single origin and destination, the answer is straightforward. But for transit routes with multiple stops, including the majority of bus, train, tram, and subway lines, understanding passenger trajectories is a daunting task beyond the capabilities of human observation.
This is the data that public transportation operators and authorities need to:
Network operations:Preventing passenger exchange times from causing delays.
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Passenger safety: Ensuring platform and vehicle safety during passenger exchanges.
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Continuous improvement: Using accurate exchange-time measurements to identify opportunities and challenges.
Eurostar: Fast, Relaxed Travel Through Smart Passenger Flow
Solution
Recent advances in automatic passenger counting (APC) technology have enabled operators to overcome this challenge. The latest onboard APC solutions not only count passengers boarding and alighting but also capture origin-destination (OD) data that can be used to build detailed OD matrices for operational analysis.
Different APC technologies achieve this in different ways. Some solutions rely on CCTV, biometric technologies, or off-device attribute matching. When privacy protection and accuracy are critical requirements, operators often choose APC technology that:
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Delivers anonymous passenger recognition directly on the sensor, without the use of biometric data
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Aggregates per-door data across the entire vehicle to create a complete view of each passenger journey
Benefits
An APC solution incorporating accurate, privacy-compliant OD data can help operators achieve many goals, including:
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Reducing energy waste and financial losses caused by underutilization
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Guiding future investments using data-driven insights into current usage patterns
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Enhancing the passenger experience by better meeting service expectations
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Eurostar: Fast, Relaxed Travel Through Smart Passenger Flow