Optimizing Exhibition Management with Real-Time Data from Xovis
Large and complex industry exhibitions offer both opportunities and challenges for companies. Success requires understanding visitor interactions within booth areas. To maximize marketing ROI, a top industrial enclosure producer sought to identify high-interest zones in their exhibition space. Given the short duration of many events, they needed an analytics solution:
Based on highly accurate, real-time data
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Robust enough for use at multiple events
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Easy to install, calibrate and take down
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Compliant with privacy rules in different jurisdictions
We rely on Xovis for accurate real-time and historical data. Their remarkable remote support helps us replicate successes across multiple events.
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