Case studies, Retail
Tom Tailor Optimizes Retail Performance with Demographic Data from Xovis
Tom Tailor, a leading German fashion brand, sells globally in 30 countries. They sought a retail analytics system for their European stores to optimize staff planning and evaluate store performance by tracking visitor purchases. Tom Tailor needed a system with:
Highly accurate real-time and historical data
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Ease of use and low total cost of ownership (TCO)
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GDPR-compliant privacy settings
With relevant and precise data, we could optimally realign each of our branches--be it in terms of personnel, marketing, or how we configure a store. The improvements that we have been able to achieve so far are clearly noticeable.
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