People Counting & Dwell Time Measurement

As explained in the Products and Technology sections, Xovis 3D Sensors capture the covered area in a similar way to the human eye and enable system integrators around the globe to provide system integrators in the retail and other industries with the most accurate footfall data – the cornerstone of retail analytics. By counting and tracking customers, the overhead Xovis people traffic counters deliver fundamental real-time data such as:

• Number of entering and exiting customers as well as people passing by
• People traffic peak hours
• Direction from where most people access the area covered by Xovis 3D Sensors
• Percentage of adults vs. percentage of children
• Zones with the shortest and longest dwell times; i.e. hot and cold spots

System integrators use the data measured with Xovis to calculate additional KPIs, such as conversion rates to support their customers in streamlining various processes. For example, retailers are able to adjust store layouts, evaluate the performance of marketing initiatives, and optimize staff planning and product placement based on precise real-time data.

Xovis 3D Sensors feature a counting accuracy of 99% and recognize people individually even if they are standing shoulder to shoulder. Depending on the installation height between 2.2 m and 20 m (7 ft and 66 ft), a single sensor covers up to 100 m2 (1,100 ft2) of counting and tracking area. Each sensor includes a sophisticated data privacy concept and allows up to 99 counting lines and zones. See the Products section for details on the Xovis product range and its easy integration into existing software environments.