Gender statistics

Our sensors can recognize how a person expresses gender and detects whether a person is female or male and thus identify this basic target group.


Target group definition is nothing new – in fact, it is a well-established discipline for customer service, advertising, store layout, etc. Correct identification of the audience affects the planning, creation and implementation of all activities. Inaccurate systems or even manual identification can lead to errors.

  • So far collected data included all people counts, but no information was captured on the proportion of male and female customers/visitors

  • Unfiltered data fed into an analytics tool leads to obscure results and the conclusions drawn are based mostly on assumptions rather than facts

  • Activities are planned by guesswork, using additional expensive systems or inaccurate manual identification of female/male target groups

The Xovis all-in-one solution

Xovis sensors now allow you to identify male and female target groups. Benefit from all existing functions and add value simply by installing the gender statistics* AI extension.

  • Sensors count all people, recognize whether a person is female or male and thus identify this basic target group
  • AI firmware has been trained to visually distinguish people whether they are female or male. When the AI extension is activated, the sensor or AI firmware mimics the human eye. 
  • Male and female passers-by are visualized live in the WebUI for easy verification
  • Data provides the proportion of female and male customers/visitors for further analytics
  • No additional expensive system required
  • AI-powered Xovis sensors running an AI-based people counting algorithm provide an embedded solution. Everything is computed on the sensor, with no need for external processing power.

 *Statement regarding the term gender: Xovis respects and embraces all dimensions of diversity, including gender identity anywhere along or beyond the spectrum of gender expression. For technical reasons, the algorithm in the Xovis Gender Statistics AI extension recognizes only easily discernible, visual indications when determining whether a person is more likely to be female or male. A reliable detection of the biological sex of a person is neither possible nor intended. We intend no disrespect to the gender with which a person identifies. The counts are merely a statistical measurement of a large number of people.

Technical data

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