The Data-Driven Approach to Airport Stakeholder Alignment
Challenge
Getting internal and external stakeholders, including regulatory bodies, on the same page is a struggle for organizations big and small. But the effort for alignment can be unnecessarily difficult when the different parties are relying on inaccurate and subjective data. Streamlining consensus and knowledge sharing is particularly important in the airport terminal management space, where stakeholders may have competing interests. In this setting, terminal operators need easy access to KPIs based on objective data about:
Performance of third-party service providers
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Passenger journey measurement, both average and individual
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Waiting times at mission-critical touchpoints
The Data-Driven Approach to Improving Airside Revenue
Solution
Airport terminal operators and third-party service providers, including governmental security agencies such as the TSA and CATSA, are turning to reliable passenger flow management solutions to simplify performance reviews and promote fact-based decision making. Whether regulatory bodies require measurements for individual passengers or group averages, a robust automated system can deliver KPIs different parties can use for negotiations or reward-based reviews. A vision-based data capture system deployed at critical terminal touchpoints can solve many challenges if it delivers data that is:
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Accurate: with limited interference and low incidence of occlusion
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Consistent: not distorted by inconsistent inaccuracy
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Easy to use: delivered in reports that different parties can use
Our philosophy is one of continuous improvement and the idea is to continually learn and associate ywith top-level companies worldwide, including the great alliance we have with Xovis.
Benefits
In addition to peace of mind, fact-based stakeholder alignment delivers:
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Cost savings from streamlined regulatory reporting
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Maximized staff and infrastructure resources
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Better passenger experiences
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Benchmarks for funding requests
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Transparent data that can used for contract negotiations
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Additional airport use cases
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Expanding Airslide Revenue
Measuring customers’ in-store dwell times can boost sales of higher margin products
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Efficient Check-In Areas
Accurate store traffic data helps retailers optimize layout and product placement
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Time-Saving Ticketing Management
Retailers can boost revenue by measuring in-store attention
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Managing Airport Entryways
Queuing up can become a costly friction point for brick-and-mortar retailers
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Limiting Taxi Rank Clustering
Understanding gender-specific shopping trends helps retailers optimize resources.
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Use-Based Cleaning
Smart Retail requires Smart Cleaning to enhance customer experience
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Maintaining Lounge Service Levels
Retailers need a robust queue management system to eliminate friction points
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Improving Intra-Airport Transport
Optimal staff and layout depend on real-time customer engagement data
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Streamlining Security Checks
Real-time KPIs help retailers optimize performance across all locations
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Optimizing Passport Control
Shopping habits change with company, aiding retailers in boosting sales
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Airport Baggage Claim
Real-time data prevents baggage claim disruptions
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