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    3. Know your customer: gender statistics in retail

    Know your customer: gender statistics in retail

    12/12/2022
    Use cases, Retail, Smart buildings
    1 min
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    That men and women shop differently is not generally a matter of serious debate. What is interesting for retailers focused on enhancing in-store experiences is understanding the shopping behavior of the different gender groups. Identifying gender-specific trends based on real-time and historical data helps retailers optimize resource allocation in response to demographics.  

     

    Challenge

    With brick-and-mortar locations competing with bespoke online shopping experiences, there is more pressure to have staff and store layout primed to improve conversion rates and basket sizes. These goals can be more easily achieved by understanding:

    • Real-time and historical trends in customer demographics 
    • The relationship between gender and conversion rates  

    With manual or less sophisticated customer counting solutions, getting a granular view of visitor demographics is difficult and inexact.


    Solution

    By digitizing brick-and-mortar locations, retailers can track visitor demographics over time and adjust sales strategies accordingly. Thanks to machine learning and artificial intelligence, in-store solutions can identify the gender of every visitor with a very high degree of accuracy. With this data and other KPIs, retailers can:

    • Understand how gender dynamics relate to different campaign types  
    • Adjust marketing and product positioning based on demographic changes


    Benefits

    With highly accurate real-time gender statistics from sensor-based solutions, retailers can:

    • Optimize the customer experience 
    • Improve store concept by adapting to gender dynamics 
    • Match staff level and type to customer traffic 

    Access a free Use Case PDF version now!

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    Solutions for smart buildings

    Accurate data about how people flow in, out, and around your building enables efficient building and business management. Find out more.

     

    Smart buildings

    An efficient people flow management solution leads to more satisfied tenants and visitors who take away a positive impression of your building. 

    Learn more
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