Multiple Stores, One Vision: Performance Benchmarking
Challenge
Retailers need a chain-wide perspective to identify and respond to trends quickly. Revenue and customer satisfaction goals can be reached more efficiently by:
- Accessing real-time KPIs from multiple channels
- Streamlining data capture and analysis
- Adjusting sales and staff resources based on chain-wide performance
Solution
Precise entry and exit counts that exclude undecided passersby—those just peek-ing in—combined with customer demographics, dwell times, queuing statistics, and heat maps provide a real-time assessment of store performance retailers can measure against other locations. A richer and more dynamic perspective of performance at multiple locations can be obtained with reliable KPIs that:
- Deliver accurate data on footfall and customer behavior
- Exclude staff and non-committed guests from counts
- Differentiate between customers shopping as part of a group
- Improve conversion rates and expand basket sizes
Benefits
Performance benchmarking is crucial for making timely adjustments to marketing, staffing or operating hours that may keep specific business segments, employees or products from reaching their true potential. Sensor-based solutions can help by:
- Carrying out cross-channel comparisons of visitor flow at different times
- Digitizing offline sales channels
- Comparing visitor numbers and conversion rates across sales channels and stores
- Implementing new initiatives and measuring their success over time
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Customer counting for retail
Determine customer patterns and characteristics, such as group and individual flow, gender and view directions. Communicate waiting times to floor staff. Analyze real-time occupancy data for safety and security and exclude staff from customer counts.
