Optimized Travel Retail in Airports
Challenge
Airport terminals have transformed into full-service centers offering gourmet meals, luxury shopping, and workout facilities, but operators and brands face similar challenges as traditional physical retailers in maximizing commercial opportunities within limited space. Airport concessionaires, from boutique gift shops to duty-free, need accurate, objective data that they can use to address long queues, optimal store layout, and staffing constraints. Without the right tools, airport concessionaires risk:
Missing out on revenue due to queue abandonment
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Eroding revenue with high operational, particularly staff, costs
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Failing to synthesize product choice and positioning with customer demands
Reducing Security Wait Times by 10%
Solution
Airport operators globally use a Passenger Flow Management System (PFMS) to monitor performance of multiple regulated and unregulated processes and areas. Outside the aviation industry, retailers use a data analytics protocol to relieve pain points that pose a challenge to business performance.
A robust, highly accurate PFMS can provide airport operators and their commercial tenants with KPIs about:
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Dwell time in different parts of a store, vital for store layout and product positioning
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Queue prediction based on store entries, critical for optimal staff allocation
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Staff exclusion, which improves the accuracy of conversion rate measuring
Reducing wait times and improving passenger throughput are top priorities at Carrasco International Airport. Reaching these goals with a fully managed service such as AERO fits well within our passenger experience and data-management strategies. We have been using Xovis’ on-premises solution for seven years, and upgrading to AERO is a smart move, thinking about the challenges of the coming years.
Benefits
With precise real-time data about visitor behavior, airport concessionaires can ensure fewer transactions are lost to queue abandonment. And retailers can rely on historical data for staff planning that matches consumer trends. The result is:
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Lower operational costs and higher revenue
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Shorter testing periods for layout and product selection
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Improved shopping experience and brand loyalty
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