Heat Maps in Retail: Understanding Zones of Interest

Challenge

Better understanding the relationship between product placement and sales is a goal of retailers looking to improve conversion rates and space utilization. “Gut feeling” and designating staff to do manual counts with hand-clickers, methods that have guided placement decisions for decades, are woefully outdated. Modern retailers want accessible data on:

Footfall trends in different parts of physical locations
Product performance data based on positioning changes
Responses to product placement based on demographic splits

Accurate Footfall Counting at a Bike Retailer

Germany's Bike & Outdoor Company (BOC) used a Xovis sensor system for precise footfall counting, enhancing customer analysis and in-store service across locations.

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Solution

Actionable insights into store layout and the customer journey based on the popularity of in-store areas at different times accessed as an image including historical traffic flow maps help retailers to:

Identify areas with the highest and lowest in-store marketing potential
Planning store layout in response to traffic trends
Testing the impact of product positioning, staff adjustment and store concepts

Xovis' 3D sensors offer brick-and-mortar stores a competitive edge by hastening the trial-and-error process for improved decisions and higher revenue.

Olivier Delangre Co-founder & Chief Executive Officer, Amoobi

Benefits

The real-time and historical data visualized as a traffic flow map help with:

Increasing conversion rates: right products, right place, right time
Lowering operating costs: better positioning sales and support resources
Maximizing infrastructure: adjusting staff planning and scheduling at a granular level

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A dynamic retail complex features supermarkets, clothing stores, and transport hubs with bustling activity.

Frictionless Checkout

Automation helps balance customer flow and prevent loss at self-service zones
Measure Customer Engagement

Measuring customers’ in-store dwell times can boost sales of higher margin products
Improving Store Layout

Accurate store traffic data helps retailers optimize layout and product placement
View Direction

Retailers can boost revenue by measuring in-store attention
Customer Counting

Optimal staff and layout depend on real-time customer engagement data
Optimizing Product Positioning / Assortment

Retailers looking to support their category manager are turning to tech
Real-Time Waiting Analytics

Retailers need a robust queue management system to eliminate friction points
Preventing Queue Formation

Queuing up can become a costly friction point for brick-and-mortar retailers
Expanding Sales with Demographic Data

Understanding gender-specific shopping trends helps retailers optimize resources.
Customer Centric Staff Allocation

Retailers need a robust queue management system to eliminate friction points
Staff Exclusion and Sales Performance

Real-time KPIs help retailers optimize performance across all locations
Use-Based Cleaning

Smart Retail requires Smart Cleaning to enhance customer experience
Group Shopping Analytics

Shopping habits change with company, aiding retailers in boosting sales
Window Shopping Analytics

Tracking capture rates from window shoppers can boost store performance

Heat Maps in Retail: Understanding Zones of Interest

Accurate Footfall Counting at a Bike Retailer

Download now

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