Heat Maps in Retail: Understanding Zones of Interest
Challenge
Better understanding the relationship between product placement and sales is a goal of retailers looking to improve conversion rates and space utilization. “Gut feeling” and designating staff to do manual counts with hand-clickers, methods that have guided placement decisions for decades, are woefully outdated. Modern retailers want accessible data on:
Footfall trends in different parts of physical locations
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Product performance data based on positioning changes
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Responses to product placement based on demographic splits
Accurate Footfall Counting at a Bike Retailer
Solution
Actionable insights into store layout and the customer journey based on the popularity of in-store areas at different times accessed as an image including historical traffic flow maps help retailers to:
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Identify areas with the highest and lowest in-store marketing potential
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Planning store layout in response to traffic trends
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Testing the impact of product positioning, staff adjustment and store concepts
Xovis' 3D sensors offer brick-and-mortar stores a competitive edge by hastening the trial-and-error process for improved decisions and higher revenue.
Benefits
The real-time and historical data visualized as a traffic flow map help with:
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Increasing conversion rates: right products, right place, right time
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Lowering operating costs: better positioning sales and support resources
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Maximizing infrastructure: adjusting staff planning and scheduling at a granular level
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