Heat Maps in Retail: Understanding Zones of Interest
Challenge
Better understanding the relationship between product placement and sales is a goal of retailers looking to improve conversion rates and space utilization. “Gut feeling” and designating staff to do manual counts with hand-clickers, methods that have guided placement decisions for decades, are woefully outdated. Modern retailers want accessible data on:
Footfall trends in different parts of physical locations
-
Product performance data based on positioning changes
-
Responses to product placement based on demographic splits
Accurate Footfall Counting at a Bike Retailer
Solution
Actionable insights into store layout and the customer journey based on the popularity of in-store areas at different times accessed as an image including historical traffic flow maps help retailers to:
-
Identify areas with the highest and lowest in-store marketing potential
-
Planning store layout in response to traffic trends
-
Testing the impact of product positioning, staff adjustment and store concepts
Xovis' 3D sensors offer brick-and-mortar stores a competitive edge by hastening the trial-and-error process for improved decisions and higher revenue.
Benefits
The real-time and historical data visualized as a traffic flow map help with:
-
Increasing conversion rates: right products, right place, right time
-
Lowering operating costs: better positioning sales and support resources
-
Maximizing infrastructure: adjusting staff planning and scheduling at a granular level
Download now
Access a free Use Case PDF version now!
Additional retail use cases
-
Frictionless Checkout
Automation helps balance customer flow and prevent loss at self-service zones
-
Measure Customer Engagement
Measuring customers’ in-store dwell times can boost sales of higher margin products
-
Improving Store Layout
Accurate store traffic data helps retailers optimize layout and product placement
-
View Direction
Retailers can boost revenue by measuring in-store attention
-
Customer Counting
Optimal staff and layout depend on real-time customer engagement data
-
Optimizing Product Positioning / Assortment
Retailers looking to support their category manager are turning to tech
-
Real-Time Waiting Analytics
Retailers need a robust queue management system to eliminate friction points
-
Preventing Queue Formation
Queuing up can become a costly friction point for brick-and-mortar retailers
-
Expanding Sales with Demographic Data
Understanding gender-specific shopping trends helps retailers optimize resources.
-
Customer Centric Staff Allocation
Retailers need a robust queue management system to eliminate friction points
-
Staff Exclusion and Sales Performance
Real-time KPIs help retailers optimize performance across all locations
-
Use-Based Cleaning
Smart Retail requires Smart Cleaning to enhance customer experience
-
Group Shopping Analytics
Shopping habits change with company, aiding retailers in boosting sales
-
Window Shopping Analytics
Tracking capture rates from window shoppers can boost store performance
Use cases, AirportLive Display for a Better Airport Experience
Use cases, AirportOptimizing Airport Shuttle Services
Case studies, RetailFoot Traffic in Shopping Malls: Identifying Hot Spots