Using Real-Time Data to Promote Event Booth Engagement
A leading global technology player sought to actively measure engagement at its 2,000 m² booth at Hannover Messe—one of the world’s largest and most significant industrial trade fairs. The company implemented an occupancy management solution from the German analytics firm .knw, leveraging real-time, privacy-compliant data from Xovis sensors.
This case study provides detailed insights into how companies can use such a solution to:
Make real-time layout adjustments to improve visitor engagement
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Create datasets to serve as a foundation for planning future events
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Provide accurate insights into visitor trends
Working with accurate, real-time data from Xovis allowed knw. to deliver the KPIs our customer needed to realize its ambitious Hannover Messe 2025 engagement and awareness objectives.
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