Using Real-Time Data to Promote Event Booth Engagement
A leading global technology player wanted to proactively measure engagement on its 2,000 m² booth at Hannover Messe – one of the world’s largest and most important industrial trade fairs. It implemented an occupancy management solution from the German analytics company .knw, which uses real-time, privacy-compliant data from Xovis sensors.
The case study provides detailed insights into how companies can use such a solution to:
Make real-time layout adjustments to improve on-site visitor engagement
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Generate datasets to form the basis for future events
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Deliver accurate visitor trend insights
Working with accurate, real-time data from Xovis allowed knw. to deliver the KPIs our customer needed to realize its ambitious Hannover Messe 2025 engagement and awareness objectives.
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