Use cases, Transportation

Fair Rental Value in Public Transportation Infrastructure

Accurate footfall data can help property managers determine the fair rental value of the different areas associated with public transportation infrastructure.

Challenge

Maximizing the value of public transportation infrastructure requires an optimal mix of businesses, including multiple retail categories that can meet to passengers’ varied needs—be it a cup of coffee or a new cellphone. Station owners, property managers and potential tenants constantly seek information to support decisions about location, price and other contract terms.

Absent objective data to support fact-based decision-making, parties face challenges associated with:

Inaccurate information about passenger flows
Intuitive decision-making based on misleading or non-representative data
Incomplete data about conversion rates and customer engagement

Eurostar: Traveling Fast and Relaxed Thanks to Passenger Flow Management

Traveling with Eurostar from Paris to London involves 13 queues, including immigration, security, and ticket checks. The company sought a solution to streamline departures at Gare du Nord.

+150 Million Passenger per Year

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Solution

An automated data capture system capable of tracking passengers and consumers—without offending data privacy rules—can reliably deliver performance KPIs that property managers can use to support fair market value evaluations.

Robust and cost-effective, such systems can increase transparency and improve performance, but only if the system is:

Accurate: with counting precision at or near 100%
Versatile: able to cover a large area and resistant to interference
Complex: capable of delivering valuable data points about passenger flows
Resilient: not requiring regular maintenance and durably built

Benefits

Relying on data to improve performance benefits owners, property managers, tenants and, most importantly, consuming passengers. Rents that accurately reflect the value of space within a station are one of the main benefits, but using rich data points to support decisions about utilizing public transportation also helps to:   

Improve overall efficiency by optimizing passenger flows, taking into consideration passengers’ retail needs
Enhance the passenger experience by ensuring that commercial offerings reflect travelers’ demands
Support reputation-building initiatives pursued by cites or regions

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Fair Rental Value in Public Transportation Infrastructure

Eurostar: Traveling Fast and Relaxed Thanks to Passenger Flow Management

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